With businesses going under everywhere in the recession, how has the fashion world held up? Some designers have been using high grade materials that have a huge price tag, are attempting to use cheaper materials to achieve the same result. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Where there was money used to solve a problem before is now being solved with creative solutions, which gives them some inspired works. The designers that tapped into the spirit of the times and choose alternative means to the catwalk to demonstrate their lines. Many designers are having one to one meetings with fashion editiors and buyers or throwing smaller functions to display their collections to demonstrate them, getting rid of the unnecessary extravagance. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Customers are thinking carefully about parting with their money and going for top quality goods without the high price tags. The retail chain reported a double digit sales growth in the run up to christmas while seeing sales and profit increase while reducing its debt.
The demand in America and Europe was dropped, in the Middle East demand has risen. So desingers have started focusing on the Middle East market to gain back the lost revenue from the American and European markets.
So people arent spending as much, but the important thing is that they are still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The designers are embracsing the recession as a challenge, rather than letting it have a negative effect on their business.
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Unless the clothes displayed on the runway were from the ready-to-wear collection, you have to go straight to the designer and spend a lot of money to get it specially made for you.