GET IN THE SWIM WITH NEW SEASON STYLES

by Kenneth Cole Shoes on December 9, 2009

Everyone loves the arrival of summer, but not everyone loves buying new swimwear.
Women are obsessed with their bodies, according to a report in the Daily Mail which covered a survey by cosmetics company, Garnier.Three thousand women between 18 and 40 were interviewed with the research showing that 7% thought about their bodies up to 50 times a day with 20% worrying about their shape ten times a day. 
Tummies and rear-ends were the parts of the body that women were the least happy with.46% of respondents said they would like more toned, flatter stomachs with twenty per cent desiring an improved behind.  Other parts of the body also got the thumbs down, with 14% unhappy with their legs, 10% dissatisfied with their breasts and four per cent happy to get rid of their less-than-perfect arms.
With all that unhappiness, it’s no wonder that most women dread buying new swimwear. 
However, with new styles from a manufacturer who really understands what the market wants, no woman has anything more to fear.One Perth swimwear manufacturer, Viva Swimwear stands out from the rest – they listened to what their customers told them and have designed new styles to fit and flatter every shape and size.
One of the new styles is a longer length tankini top which comes in sizes ten to 18, and which has gathering up the sides to flatter a women’s tummy area. The new halter top has soft cups so that women can choose what level of support they want.Women who’ve had mastectomies will find these new style swim tops very versatile as they can insert their own pads into the cups.
Some of the colour combinations for the new season are pink and brown, black and white and purple and black.And in the chlorine-resistant range of swimwear, the new shades for summer include vibrant purple and teal.And to appeal to younger wearers, there are new styles in a variety of great colours and prints, including a tie-side swimwear bottom.
And for women who hate the bright lights of shop changerooms, Viva Swimwear has included shots of its swimwear from the back and the front, so that online shoppers can ‘try on’ in comfort.  Now that’s customer service.
Another popular look for the new season is to match swimwear with wraps or cover-ups.Create an elegant, fresh look with fashionable kaftans, dresses, tops and pants.And these have not been easy to find, especially for the fuller figured woman.  Viva Swimwear has a wide range of unique cover-ups up to size 26.
The company is also busy developing a innovative swimwear range for Muslim women which will be in chlorine-resistant fabric, and are also developing a range of full control swimwear for the fuller bodied woman.
Thanks to clever styling from Viva Swimwear, a Perth manufacturer of swimwear and chlorine-resistant swimwear, women of all sizes and shapes will having nothing to fear this summer. 

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