Silver continues to be the favorite color for new cars in North America. Around 57% of new cars are either silver or black.
This year is the ninth consecutive year that silver has topped the list of favored colors for new cars. The silver paint used by car makers today is much more advanced than the paint that was used when this color first became popular. Paint technology and car spraying techniques and systems are constantly improving enabling car makers to offer ever increasing ranges of colors for their vehicles.
Silver, black and white are clearly car buyers favorites but Ford have had some success with more vibrant colors including Molten Orange and Grabber Blue. There is a new, compact Ford Fiesta due to arrive in the US in 2010 and this will be made avaiable in a range of much brighter, vibrant colors including bright green and red as well as the popular silver, black and white.
The strong European small car market tends to have more color variety with around 37% of small vehicles sporting red, green, brown or blue paintwork.
Auto manufacturers have also become far more interested in making their interiors more attractive by using accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.
Its well known that different colors can have a psychological influence. Red, for example, has been said to stimulate the body and mind whereas blue is believed to have a calming, soothinig effect. Many psychologists thinke that color therapy is ineffective.
It’s interesting to note that around 15 years ago the most popular color was green with only 1% of new cars in silver. Color fashions come and go making it impossible to accurately predict the next hot trend.
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